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Chicago Auctions, Estate Sales & Appraisals: New World Record for ...
Chicago Auctions, Estate Sales & Appraisals. John Leonard, President of Leonard Auction, Inc., shares his thoughts on Auctions, Coins & Currency, Estate Sales, and Appraisals in the greater Chicago area. ...
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When a prospect walks on to the dealership's lot for his/her initial visit your closing ratio is 7 percent -12 percent. These are the real numbers by the National Automobile Dealers Association. Why are these numbers so low? There are many reasons but the one that stands out in my mind is our process, it's awful. Too many times we just shoot from the hip and hope we can make things happen. Unfortunately, things do happen, like a bad meet and greet, which turns the customer off. We haven't built a rapport and gained their confidence. They become aggravated and lose interest. Asking you for your business card, which really means you screwed up pal! They're going to another place that will listen and makes them feel good about doing business. Wouldn't be nice if we could improve our process? What if we actually had a process, do you think your closing ratio would go up? Selling more cars and making more money might just make you a happier person. What do you say, lets try it?
Here is Tip 1
Remember you can't take back a first impression. You must walk out to that customer with a warm smile, look them in the eye, really make them feel welcome and that you are glad they came in today. Don't make the mistake of thinking what you got and pre-judge anyone because a lot of people you thought you wouldn't like you end up getting along with great. Your foundation of the sale and the direction you will follow is all in your meet and greet. It should be scripted and you should say the same thing every time.
For example, Welcome to ____ motors, my name is ____ and you are? John, well John you sure picked a beautiful day to look at cars, didn't you? Yes. Now you have your initial yes to start building your sale. Getting the yeses is the whole goal. What we have found is if we can get our customers to say yes 45 time in the next 45 minutes our closing ratio goes from a dismal 7 percent to 12percent to a stellar 75 percent. Now, have I got your attention? The reason I brought up the weather to John is because you can always get a yes. If its raining you can say for example A Wow!. John we sure did need the rain didn't we? Yes. Now you can start your transition into building rapport and gaining consumer confidence. Which will lead to those 45 yeses and 75 percent closing ratios by getting the yeses and closing more deals. You will increase confidence, sell more units and improve your families future!
In summary, the more times you get your prospect to say yes by creatively asking the proper questions the higher the odds you'll close the sale.
I specialize in training automotive sales consultants to get to the next level in their selling career. Well traveled to 38 states and 70 plus cities, as well as 5 foreign countries as a door to door salesman has been quite a ride. That was14 years ago when I started out as a salesperson, to today where I manage the number one dealership on the West Coast. Completing many sales training courses and attending tons of sales training boot camps. Spending countless hours studying the art of automotive sales. And after many years of research and development. I have figured out what strategies work and which fail miserably in this sales business. Discover how to avoid the sales pitfalls at http://www.carsellingsecrets.com.
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